The Sugat Group is the leading and best-known player in the world of cooking and baking ingredients, present in every Israeli kitchen. The Group is one of the top ten food companies in Israel, and includes some of the country’s oldest and highest quality brands: Sugat, Etz Hazait (Olive Tree), Melakh Haaretz (Salt of the Earth), Pereg Spices and Al Arz Tahini. Sugat is owned by the Fortissimo Fund, one of the largest investment funds in Israel, and Poalim Equity (the investment arm of Bank Hapoalim).
The group’s activities are spread over a number of important areas, each of which is handled with the utmost professionalism: the production, packaging and marketing of hundreds of products; the export of tens of thousands of tonnes each year. In addition to everything else, Sugat has very active and innovative marketing abilities to maintain it’s products and brand-name. The Group’s customers include leading retailers, major producers, the Israel Defense Forces, hospitals, hotels and the food industry.